07/01/2005   English German

  Edition # 55  
San Francisco, 07-01-2005


Figure [1]: The laundromat "Don't Call it Frisco"

Angelika: People are known to like abbreviating or shortening long terms. The name of our city "San Francisco" is a particularly popular target for this: you often hear it referred to as S.F., San Fran, or Frisco.

Until now, it was considered taboo among the locals of this city to call San Francisco "Frisco." Doing so would immediately mark you as a tourist. It was simply referred to as "the City." This was taken so seriously that there is even a laundromat named "Don't call it Frisco" on Hayes Street.

For quite some time, the term "Frisco" has been appearing in rap songs, and rather trendy T-shirts with the "Frisco" logo are growing in popularity. And I'm not talking about T-shirts that you can buy in cheap stores in Chinatown or the tourist trap hub "Fisherman's Wharf."

Figure [2]: A T-shirt with a Frisco graffiti print

Quite the opposite, stores where the young and cool--think daring skateboarders, laid-back surfers, or graffiti artists--shop, are selling them. The term "Frisco" has undoubtedly made a comeback as a counter-movement to the establishment. Therefore, I wouldn't exactly advise those in their 30s (and older) to walk around wearing these T-shirts. Even Michael, who is known to prefer the casual Californian shorts and sneakers look with loose T-shirts, doesn't dare to wear them.

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