Michael: When a corporation advertises in a city like San Francisco, it must be careful to treat all population groups equally. In this diverse city, 44% of the population is White, 31% Asian, 14% Latino, and 8% Black (source: sfgov.org ), it would be unrealistic to show only white models on an advertisement for underwear, for example. In illustration 1, you can see that the cover of a coupon booklet that arrived in the mail represents pretty much all the significant population groups: The cuddling couple on the left is black, the man with the foaming toothbrush is white, the grandpa with the bicycle is white and old, the mom in white in the middle is obviously working (due to the white clothing, obviously a doctor), the lady with the baby in the middle right is Asian, and the beaming family at the bottom left are Latinos. The sports catalog in illustration 2 also reflects all the significant population groups.
Read more